Thanks to the development of cross-border e-commerce in recent years, products represented by mobile energy storage began to go global through online channels, and the sales network of portable energy storage spread all over the world. At present, the supply-side market of mobile energy storage industry has formed a preliminary layout, and the shipments of mobile energy storage products in China account for more than 90% of the global shipments.According to the consumption scenarios, mobile energy storage can be divided into three categories, namely general energy storage/portable energy storage, RV energy storage and home energy storage, among which general energy storage/portable energy storage can be divided into outdoor tourism scenarios and emergency rescue scenarios according to the scenarios. At present, the signing and landing of global energy storage-related projects have maintained rapid growth. Europe, America and China are the most important incremental markets for energy storage. Overseas household photovoltaic and domestic scenic bases will drive the explosive growth of energy storage.Recently, iiMedia Research released the Report on Global Mobile Energy Storage Analysis and Investment Opportunities in 2022-2023, which analyzed and interpreted the development of global mobile energy storage industry, the industrial environment and industrial chain of China mobile energy storage, consumer behavior, competitive intelligence cases, development challenges and opportunities.The global demand for portable energy storage equipment is large, which is good for China mobile energy storage market.The data shows that in 2019, the global portable energy storage equipment consumption market was 380 million US dollars. Driven by the industrial development in recent years, it is estimated that the consumption market of portable energy storage equipment will reach 5.90 billion US dollars in 2022. Portable energy storage has the advantages of green pollution-free, safe and portable, simple operation, no noise, large capacity, high power, simultaneous output of AC and DC, and wide adaptability, which accurately matches the consumption pain points of the power demand market in the new era, covering almost all commonly used electronic and electrical equipment, widely used in outdoor travel and emergency equipment and other fields, and the market scale is growing rapidly.
From different regions of the world, the demand for portable energy storage in the United States far exceeds that in other regions, while the demand for emergency electricity in Japan, the United States and China is also great.The data shows that by 2026, in the field of outdoor activities, the United States will become the largest demand market for portable energy storage, and the demand will reach 6 million units, accounting for 44.3% of the world; Followed by China, accounting for 19.2%; In the field of emergency electricity consumption, Japan will become the largest application market due to the high incidence of disasters, and the demand will reach 3.3 million units, accounting for 28.6% of the global total.
Diversified electricity demand promotes the development of China mobile energy storage market, and outdoor activities become the main use scenarios.Camping close to nature and relaxed atmosphere is becoming a new way of leisure for the masses. The popularity of outdoor camping has spawned a large number of outdoor products, among which the sales of outdoor power supply, which is indispensable for power supply, have increased rapidly. Tmall data shows that during the period from April 20 to May 4, 2022, the sales of outdoor power supply increased by more than 2 times year-on-year. According to the data of JD.COM, the opening time of its total turnover was 2 hours and 10 minutes, which exceeded the "good start" of last year, and the outdoor power supply increased by 61 times compared with the previous period.
According to the survey data, men account for 61.9% and women account for 38.1% of the gender of China mobile energy storage consumers; In the regional distribution of China Mobile's energy storage consumers, second-tier cities account for 32.6%, Beishangguangshen and Shenzhen account for 27.5%, and new first-tier cities account for 24.9%. Ai Media Consulting analysts believe that mobile energy storage is a product with strong performance, and men prefer to study the characteristics of product performance, which makes the proportion of men buying mobile energy storage in the family higher to some extent; At the same time, with the recurrence of the epidemic, camping and family outdoor activities with weak aggregation can better meet people's social needs to a certain extent, and because residents in second-tier cities have loose spare time, there is a strong demand for mobile energy storage to a certain extent.
With the sustainable development of China's economy and the maturity of outdoor travel, the portable energy storage market has great potential. According to the survey data, the main use purposes or scenarios of China consumers' mobile energy storage products are: self-driving travel of private cars/RVs (emergency start-up, electric light vehicles, on-board refrigerators and lighting lamps) accounts for 69.2%, and outdoor sports activities: adventure, cross-country, skiing and extreme sports account for 52.1%, and a small number of consumers will use emergency energy storage in case of power failure.
In the past, the power supply in outdoor and emergency situations was mainly provided by traditional oil-fired generators, but the oil-fired generators were noisy, complicated to operate and polluted the environment. However, the current mobile energy storage can better solve these problems of traditional oil-fired generators. According to the survey data, consumers in China think that the advantages of mobile energy storage compared with traditional fuel engines are mainly low noise (60.4%), simpler operation (49.7%), smaller volume (46.6%), clean and environmental protection (46.1%).
In addition, consumers of new energy vehicles are also high-frequency demanders of outdoor electricity.From 2017 to 2021, the new energy automobile industry in China has developed rapidly. It is estimated that the market size of the new energy automobile industry in China will reach 2.31 billion yuan in 2025, a year-on-year increase of 25.5%. The rapid development of new energy vehicles has led to a great increase in the demand for charging and replacing electricity, but the last mile charging problem of new energy vehicles has not been fundamentally improved for the time being. Therefore, the "mobile energy storage" charging pile has become a new important supporting device for industrial development, with broad market prospects.
At present, the foreign mobile energy storage consumer market is relatively mature, while China is still in the emerging stage. The concept of mobile energy storage has emerged abroad and has been applied in countries such as the United States, Germany and Japan, which pay attention to outdoor activities and natural disasters. With the appearance of extreme weather, overseas countries and regions have severe power cuts, and the demand market for mobile energy storage equipment will further expand. The consumer market in China has a low demand for mobile energy storage, but with the increase of outdoor camping, RV travel and other leisure ways, the mobile energy storage consumers and potential consumers in China are expanding.
文章来源：艾媒网
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